The Parent Firm – Cetera Financial Group
The Parent Firm - Cetera Financial Group
As the second-largest independent financial advisor network in the country by number of financial professionals and a leading provider of investment programs to financial institutions, Cetera Financial Group provides award-winning wealth management and advisory platforms, comprehensive broker-dealer and advisory services along with innovative technology to its nationwide network of broker-dealers. The firm supports more than 8,000 independent and institutional financial professionals, including solo practitioners, teams, and ensemble organizations. Genstar Capital assumed majority ownership of Cetera and its broker-dealer network in 2018. The firm has a track record of helping companies accelerate growth, much like how Cetera partners with financial professionals in firms like ours to help them expand their services and grow their business. All of Cetera Financial Group’s broker-dealer firms are members of FINRA/SIPC.